I know that on the face of it I'm just another online coach, with another workout template for you to blindly follow and another meal plan to work your life around...

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You've seen and probably even tried a couple before.

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So let me take a moment to explain why this will be different if you commit to it.

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Because if you're worried that this won't fit your lifestyle, this is for YOU.

Or if you're worried you won't be able to stick to a strict diet, this is for YOU.

And if you're worried that you can't commit enough time or energy to training to make progress, this is for YOU.

I've been coaching long enough to know what really makes a difference when it comes to training and nutrition.

I'm confident enough to know that I don't have to hit you with 5 of the most punishing workouts you've ever done each week to get stronger and lose weight.

I'm experienced enough to know that I don't have to restrict all the foods you love and ban you from your social life to help you make life changing results.

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My coaching isn't about a short-term shred, challenge or transformation.

Because I know most people have done one, and it hasn't worked, and they're back to square one.

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My coaching is about giving you exactly what YOU need to succeed, ignoring anything that's unnecessarily extreme, restrictive or distracting, and helping your work WITH you body and your life rather than AGAINST them.

I pride myself on helping people find fitness that fits.

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The biggest barrier to your progress isn't time, energy, or effort. It's rarely the case that you can't get life changing results alongside a busy schedule and ever changing responsibilities.

The biggest barrier to your progress is your choice in diet and programme.

And believing that it NEEDS to be extreme, restrictive and 100% perfect.

What it actually need to be is simple, structured, efficient and understanding.

Which is where EXCELLENT coaching comes in.

Coaching that LISTENS to your goals AND constraints, and considers them both equally.

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Coaching that creates more FOCUS so that you can achieve more in less time.

Coaching that builds your unique STRUCTURE to bring the organisation and consistency you need to make lasting progress.

Coaching that provides the ACCOUNTABILITY you need to regain control, and re-find your way by working with, rather than against yourself.

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My aim is to not only give you a physical transformation, but a lifestyle transformation.

Not by ripping everything up and changing everything.

But by giving you the focus, structure and accountability to make this the last "diet" or "training plan" you every do.

I want you to leave with everything you need to continue with or maintain everything you achieve while working 1-1 together.

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And while 1-1 coaching may not be the cheapest option on paper, in the long run you'll save money in pursuit of the actual solution.

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Every penny is invested in yourself, and a your unique coaching process.

Think of it this way.

You probably don't struggle to lose weight. You've probably dieted, trained and lost weight many times before.

 

You actually struggle to make it stick.

So every investment in a meal plan that focuses solely on fat loss and workout plans that focus solely on calorie burning isn't helping with the actual problem.

Investment in COACHING that LISTENS to your needs, keeps you ACCOUNTABLE to yourself, builds FOCUS on the things that matter and provides STRUCTURE where you need it to make this a lasting change.

That is an investment in the best version of yourself, and realistically it's the only way you're actually going to get results.

Life is never going to stop for your progress. You never want your social life to go away. Your career can't be put on hold to stay in shape.

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They're there to be enjoyed, life is for living.

So you better start getting to work on finding fitness that fits alongside it all, and leaves you at your best in all areas of your life.

Why Should You Trust Me?

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I've been a coach for over 15 years...

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I've coached thousands of people over that time, and I only help people I truly think I'm a great fit for.

If you're not sure whether that's you, fill in this application form and we can see if we're a good fit. If not I've got a great network of colleagues who I'd be happy to refer you to.

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My business values are simple, honest, impact, and that's what I want to deliver to you.

And I care.

This is all I've ever done, and all I want to do. Helping people just like you achieve their own life changing results, losing 5-10kg and building strength, confidence and discipline along the way.

And I want to help you avoid the pitfalls of the fitness industry, and realise just how competent, capable and ready your are to become the best version of yourself.

And what I like to call, the Everyday Athlete.

How Does It Work?

After you've complete the application form, I'll Whatsapp you (or email if you prefer, but they sometimes go to junk) to set you up or book a call if you want some more information.

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Once you're on board and I'm clear on your goals, training history, lifestyle and limitations, I'll create your bespoke coaching plan.

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That includes your Nutrition Action Plan, with simple initial targets set by me for you to start working towards. You'll also get your Strength Training Programme, to fit your schedule and progressively challenge your ability level and give you clarity in the gym.

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You'll get access to my resource library, with over 600 pre-calorie and macro calculated recipes, 50 Nutrition Survival Guides for your favourite high street restaurants and eateries, your calorie guide and calculator, Alcohol Guide and Coaching Guide.

 

These are your tools, the real magic is in the actual coaching.

You will check in with me weekly thereafter, letting me know your progress, and what's gone well and not so well in your process. We assess, refocus and adjust where necessary to continually move you forward week to week.

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You'll start with high accountability to me, I'll help you keep the initial promises you make to yourself, and gradually I'll teach you how to stay accountable to yourself.

I aim to give you all the support and guidance you need, and if I'm doing a good job that will progressively become less and less.

You'll build the structure, learn the discipline, understand whats important and love the process.

And you have the option to stay as long as you like, or move to my cheaper group coaching service if you love the clarity and structure of coaching, but need less of the intensity of 1-1 (it's no secret, this is the outcome I would love for you. I want you to be able to depend on yourself, not me).

Ready To Get Started?

You've got nothing to lose.

Well, it isn't free, it's £199/m.

But as long as you commit, and if you've read this far I'm confident that you are absolutely ready to commit, this will be the best investment you make in yourself.

If you don't commit, you may waste £199/m.

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But remember, staying the same is a decision too, and staying the same comes at a cost.

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If you're not happy with your nutrition, strength, lifestyle, routine and health, there is a high cost to staying the same.

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By staying the same, you're committing to lower energy, vitality, confidence, poorer health and generally bing less than you know you can be.

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If you're not sure, just fill in the application form, and tell me a little about you.

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I'll drop a Whatsapp or Email to discuss.

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Ian.